EP 21 | Getting Out of the ‘How’ Business with Tricia Brouk

Written by on January 3, 2023

What happens when you get caught up in the ‘how’ of your dreams? You may impose hidden limitations on the ‘what’ and the ‘when.’ Tricia Brouk has mastered the art of (co-)creating her own destiny. She is the founder of The Big Talk Academy, where she helps people transform their stories into an industry-leading media presence. She’s also the author of The Influential Voice: Saying What You Mean for Lasting Legacy — and the very first guest to appear on the Shift Out Loud podcast.

In this conversation, we unpack one of the most resonant and thought-provoking quotes from her first appearance on the show, explore the differences between dreamstorming and brainstorming, and discuss what happens when you stop trying to control outcomes and remain open to the possibilities.

Listen now to discover:

  • What it means to be in the ‘how’ business — and how to stop creating roadblocks on your own path
  • How we co-create our outcomes, and where to look for signs of divine connection
  • Real-life examples of the magic that happens when you get out of the ‘how’ business

Guest bio: Tricia Brouk helps high-performing professionals transform into industry thought leaders through the power of authentic storytelling. She is the founder of The Big Talk Academy, the executive producer of Speakers Who Dare and TEDxLincolnSquare, and the producer and host of The Big Talk, an award-winning podcast and YouTube Channel. She curates and hosts the Speaker Salon in NYC and is featured in a new documentary called Big Stages.


01:37  Intro

03:08  Meet Tricia Brouk

04:20  Getting out of the ‘how’ business

06:53  Tricia’s ‘how’ stories

09:52  TED masterclass story

13:07  Revisiting the vision board

14:52  Dreamstorming v. brainstorming

17:30  Presence & action

18:41  The Knowing

22:07  Book signing story

24:39  Detaching

26:29  Lost project story

28:15  Co-creation & finding signs


Tricia Brouk




Magic City Books

The Knowing: 11 Lessons to Understand the Quiet Urges of Your Soul